As Vice President of Marketing for Alpha Kappa Psi (Lambda Nu), I was in charge of creating the marketing campaign and graphics for our Fall 2024 recruitment.
The campaign I created was inspired by the popular reality TV show, "Shark Tank". Its goal was to communicate the wealth of opportunities that become available to students who join the organization. The designs in this campaign are inspired by Shark Tank but remain in line with the branding of the organization. The scope of this campaign included social media, merchandise design and print and digital flyers.
Alpha Kappa
Psi Fall Rush
CAMPAIGN LOGO
INSTAGRAM POSTS
FLYERS
MERCHANDISE
The success of this campaign is exhibited by the 65 % increase in sign ups and attendance of recruitment events. This year, we also saw a 55% increase in the number of participants who committed to rushing the organization this semester.